Running scenarios in business planning is important because it helps businesses prepare for different possible outcomes. It allows them to anticipate potential challenges and devise strategies to overcome them. This is particularly crucial in today's volatile world where external events like wars, financial crises, and natural disasters can severely affect businesses. By running scenarios, businesses can build resilience, which is the new growth strategy. It helps them not just in performance, but also in surviving and recovering from unexpected systemic shocks.
How do you prepare your business for black swan events like pandemics or financial crises? Rogue Wav...
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