Identifying unmet needs after selecting the Target Customers is crucial because it allows businesses to understand what their target customers lack and what they desire. This understanding can help businesses to tailor their products or services to meet these needs, thereby increasing customer satisfaction and loyalty. It also provides opportunities for innovation and growth, as businesses can develop new products or services to meet these unmet needs.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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