The Balanced Scorecard is considered crucial for productivity and profitability because it improves strategic communication and execution, process alignment, and performance reporting within a company. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies. This strategic planning tool is used by many successful companies like Apple, Volkswagen, UPS, Citibank and even the U.S. Army Medical Department.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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