Zag is considered required reading for anyone serious about business success because it offers a unique approach to branding and marketing. The author, Marty Neumeier, presents a brand marketing model that includes four unique elements: Focus, Difference, Trend, and Communications. The information is presented in an easy-to-understand manner, using pictures and illustrations to drive home the points. This makes it a valuable resource for anyone looking to succeed in business.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary