The Startup Way


Innovation & Management


The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Startup introduced "lean manufacturing" techniques into the innovation community and is credited with institutionalizing "agile methodologies," "lean processes," and "A/B testing."

This book builds on the same topics and introduces new techniques to identify and develop cutting-edge products within large organizations. The book introduces: a "Metered Funding" model to add resources and funding to successful pilots, a model to create an entrepreneurial culture within an organization based on meritocracy, among other techniques. These techniques will shift your organization's culture towards one that is focused on innovation and positive financial outcomes.