Corporate Deck

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Synopsis

Jeff Bezos said: "Your brand is what other people say about you when you're not in the room." With our editable Corporate Deck presentation slides, you can ensure that your brand makes the best impression, while you share your story and elements in style. Establish a corporate identity that is unique and memorable to differentiate your business from the competition and make a name for it.

Questions and answers

What are some ways to make a brand's presentation unique and memorable?

To make a brand's presentation unique and memorable, it's important to establish a corporate identity that stands out from the competition. This can be achieved by sharing your brand's story in a compelling way, using visually appealing and editable presentation slides, and incorporating unique elements that reflect your brand's personality and values. It's also crucial to ensure that your brand's message is consistent across all platforms and touchpoints, as this helps to reinforce your brand identity and make it more memorable.

What are some strategies to ensure that a brand is spoken about positively?

Some strategies to ensure that a brand is spoken about positively include delivering high-quality products or services, providing excellent customer service, maintaining a strong online presence, engaging with customers on social media, and responding to customer feedback in a timely and respectful manner. It's also important to establish a unique and memorable corporate identity to differentiate your business from the competition.

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Slide highlights

Use this slide to identify and state your venture's philosophies, such as mission statement and brand value proposition. A few tips: keep it brief, make it authentic, run it by your team and don't be afraid to change it over time.

Demonstrate your corporate identity elements in this slide. Make sure that it has likable brand personality, memorable logo, visually appealing color palette, on-brand supporting graphics and professional typography.

Overview

A corporate identity is a manner in which a business presents itself to the public, including all of a company's visual aspects and design elements: from logos to social media assets and stationery. It is important to note that a corporate identity requires planning, time and financial efforts and should involve all departments and employees.

Questions and answers

How does a corporate identity contribute to a company's brand image?

A corporate identity contributes to a company's brand image by presenting a consistent and cohesive visual representation of the company to the public. This includes all visual aspects and design elements such as logos, social media assets, and stationery. By having a well-planned and executed corporate identity, a company can create a strong and positive brand image that resonates with its target audience.

What are some ways a company can use its corporate identity to attract potential employees?

A company can use its corporate identity to attract potential employees in several ways. Firstly, a strong corporate identity can create a positive image of the company, making it more appealing to potential employees. This can include a well-designed logo, a professional website, and consistent branding across all platforms. Secondly, a company's corporate identity can communicate its values and culture, which can attract employees who align with these. Lastly, a strong corporate identity can demonstrate a company's professionalism and stability, which can be attractive to potential employees looking for a stable and reliable employer.

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Statistics

Here are some basic statistics on branding from Small Business Genious:

It takes 5 to 7 impressions for people to remember a brand
Color improves brand recognition by up to 80%
73% of consumers love a brand because of helpful customer service
Presenting a brand consistently across all platforms can increase revenue by up to 23%
1/3 of the world's top 100 brands include the color blue in their logos
72% of the best brand names are made up of words or acronyms
Brands with poor company branding pay 10% higher salaries
Over 70% of brand managers consider building an audience more important than converting sales
89% of shoppers stay loyal to brands that share their values
Brands that blog generate 67% more leads

Application

Raquel Baldelomar, Founder and Managing Director, and Matthew Dinnerman, Partner and Director of Strategy at Quaintise recommend the following five steps when establishing corporate identity:

1. Brand audit

To run a brand audit, a company leader must first determine what drives growth and figure out how customers perceive the product or service. In-depth competitor analysis is necessary as well. Competitor analysis should include competitor websites' review, search engine optimization (such as competitive keywords), brand identities and advertising, Dinnerman tells "Inc."magazine.

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2. Unique value proposition and messaging statements

Before the branding initiative starts, a business needs to state its philosophies, such as compelling mission statement and brand's value proposition to the consumer.

3. Creative elements

The look, feel and distinctive voice of the brand that will be carried through all marketing channels (the website, social media, advertisements and packaging) are vital for corporate identity. "A brand's visual vocabulary will be reflected in your colors, fonts, logo and overall style," Baldelomar says.

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4. Corporate identity strategy

A corporate identity is not built overnight. It takes time and strategic effort. Several strategies must be implemented to ensure brand awareness' growth. Consider social media presence and take advantage of all the appropriate channels to establish a direct dialogue with the target audience on Reddit, Facebook, LinkedIn, Pinterest, Twitter, YouTube, Instagram and other platforms. However, trade journals, mass consumer publications, television and print interviews also make good outreach channels.

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5. Corporate identity refinement

To stay in the competition game, brands need to habitually rethink and refine their corporate identity to ensure it still reflects the company's values and mission. "One of the benefits of digital advertising is the ability to track, target, and test new strategies and tactics," Baldelomar says. And continues: "Your brand identity should not just be a mission statement on the wall and logo. Your brand is a reflection of your thinking, your character, and your values."

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Case studies

Mastercard

In January 2019, Mastercard dropped the "mastercard" name from ist iconic Brand Mark. A company spokesperson said that the logo has represented the company long enough (for over 50 years) for the brand to be recognized by 80% of consumers without the word "mastercard." The company states on its website that the ability to thrive in a digital age as well as position Mastercard as a forward-thinking, human-centered technology company was actually fundamental to this change. Mastercard also said that "designing a brand mark to work seamlessly across all digital platforms, retail channels and connected-devices, while preserving its heritage was key to the overall effort, which also includes the most comprehensive brand design system ever introduced globally within Mastercard."

Questions and answers

Can you compare Mastercard's branding strategy with that of other global brands?

Mastercard's branding strategy is unique and instantly recognizable around the world. They aim to modernize and elevate their brand in a design that is simple and elegant. They have been on a fantastic trajectory, with digital technology being an increasingly important part of their business. Now, they want their brand to embody the company they've become. Comparing this to other global brands, each has its own unique strategy. Some focus on innovation, others on customer experience or sustainability. However, like Mastercard, all successful global brands aim to be instantly recognizable and embody their company's values and mission.

How can other companies implement a similar branding strategy in their operations?

Other companies can implement a similar branding strategy by first understanding their unique brand identity and how it is recognized around the world. They should then aim to modernize and elevate their brand in a design that is simple, elegant, and unquestionably representative of their company. It's also important to consider the role of digital technology in their business and ensure that their brand embodies the company they've become.

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Raja Rajamannar, Chief Marketing and Communications officer for the company commented on the subject, saying: "Mastercard is one of those unique brands that is instantly recognizable around the world. To thrive in this new digital world where business moves faster than ever, we want to modernize and elevate the brand in a design that is simple and elegant, yet unquestionably Mastercard. We've been on a fantastic trajectory, with digital technology being an increasingly important part of our business. Now it's time for our brand to embody the company we've become."

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