Download and customize hundreds of business templates for free
Your question seems to be asking for a summary of a concept or book titled "An appeal that everybody likes", but there's no such known book or concept. Therefore, it's difficult to provide a summary. Please provide more specific details or check the title again.
Question was asked on:
By appealing to someone's desire to be moral, ethical, or some other noble value, we can often move them to cooperate or be willing to see a certain point of view by simply framing it differently. When someone can justify their change of heart because of a positive value, they are much more likely to do it.
Asked on the following book summary:
Written over 80 years ago, this is a book that is as relative today as it was when it was first written. The principles are a broad mix of personal an...
Download and customize hundreds of business templates for free