Your question seems to be asking for a summary of a concept or book titled "An appeal that everybody likes", but there's no such known book or concept. Therefore, it's difficult to provide a summary. Please provide more specific details or check the title again.

Question was asked on:

By appealing to someone's desire to be moral, ethical, or some other noble value, we can often move them to cooperate or be willing to see a certain point of view by simply framing it differently. When someone can justify their change of heart because of a positive value, they are much more likely to do it.

Asked on the following book summary:

resource preview

How to Win Friends and Influence People

Written over 80 years ago, this is a book that is as relative today as it was when it was first written. The principles are a broad mix of personal an...

Download and customize hundreds of business templates for free

book summary Preview

View all chevron_right