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Yes, there are several companies that have successfully implemented the practices outlined in the case study of OXO Good Grips. These companies have focused on creating products that alleviate pain and discomfort, similar to how OXO Good Grips did. They have also priced their products at a higher price point, reflecting the added value and functionality of their products. However, specific company names are not mentioned in the content provided.
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Farber priced his Good Grips tools at roughly three times the cost of the existing kitchen devices. This price point was made possible because his tools did take away the pain and discomfort that many experienced. Today, OXO Good Grips has over 850 products available, and the brand is synonymous to smart and functional design.
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Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginally. Based on exhaustive case studies and research o...
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