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Yes, there are several companies that have successfully implemented customer data segmentation practices as outlined in the book 'Hacking Growth'. Some of these companies include Facebook, Uber, and Airbnb. They have used data segmentation to understand their customer behavior better and drive growth. For instance, Facebook segmented its users based on their interests and activities on the platform, which helped them deliver more personalized content and ads. Similarly, Uber segmented its customers based on their ride patterns and used this data to offer personalized promotions and improve its service.
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This requires a deep dive into customer data to unearth insights. Consider segmenting customer data into cohorts. For example: customers who spend the most money on your products, versus those who spend the least. Then, ask questions about those customers and answer with data, as well as with qualitative interviews.
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