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Yes, there are companies that have successfully prevented ethical fading. For instance, Patagonia, the outdoor clothing company, has a strong commitment to ethical business practices and sustainability. They have implemented strict guidelines and policies to ensure ethical behavior at all levels of the organization. Another example is The Body Shop, a cosmetics company known for its ethical stance, including fair trade, against animal testing, and promoting self-esteem. These companies have created a culture where ethics are valued over short-term goals, thus preventing ethical fading.
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Ethical Fading happens when an organization's culture allows people to commit unethical acts while falsely believing that they have not compromised any principles. Small, dubious actions to achieve targets, when unchecked, send a message to employees that goals matter more than ethics. Ethical fading grows with every such act. Over the long run, ethical fading will create a far higher cost to the organization and its customers than the seeming short-term benefit it offers.
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What’s the difference between leaders who only achieve short-term success and visionaries who create resilient and truly competitive organizations? Re...
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