Based on the survey of 400 CEOs, what are the implications of 86% of them preparing for a recession in the coming months?

CEOs of large global companies can employ several strategies to mitigate the impact of a potential recession. These include diversifying their product portfolio and markets to spread risk, focusing on core competencies and cutting non-essential costs, investing in technology to improve efficiency and reduce costs, and maintaining a strong cash reserve to weather financial storms. They can also focus on customer retention strategies, as retaining existing customers is often cheaper than acquiring new ones. Additionally, scenario planning can be beneficial, allowing companies to prepare for various potential outcomes and respond quickly and effectively to changes in the economic environment.

While the content does not provide specific details on how companies like Apple and Google are preparing for the predicted recession, it's common for large corporations to have strategies in place for economic downturns. These strategies may include cost-cutting measures, diversifying their product portfolio, and focusing on core business operations. They may also increase their cash reserves to maintain financial stability during challenging times.