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The case study of Kentucky Fried Chicken (KFC) in the book is used to illustrate the principle of constant change and improvement. KFC started as a small-town business and grew into a global corporate giant. This growth was largely due to their culture of constant change and improvement, which was driven by customer and employee feedback. This case study implies that for any business to grow and succeed, it must be open to change and constantly strive for improvement based on feedback from its stakeholders.
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The next step is to change communication practices slowly but surely. Based on feedback, keep changing the practices until the desired results are achieved. Finally, follow through with a plan for constant improvement. Small-town Kentucky Fried Chicken has grown into global corporate giant KFC because of a culture of constant change and improvement through customer and employee feedback. To remember and reinforce this principle, the author recommends saying the acronym "KFC" aloud several times daily.
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Use face-to-face communications skills to quickly bond people together. Learn explains how to make a good first impression, start a conversation with ...
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