Download and customize hundreds of business templates for free
The "law of shitty clickthroughs" is a concept that refers to the diminishing effectiveness of marketing channels over time. As a company continues to use a particular marketing channel, the audience gradually becomes desensitized to it, leading to lower clickthrough rates. This can be due to overexposure, or the audience learning to ignore the ads. This law suggests that marketers need to constantly innovate and find new channels or methods to maintain high engagement rates.
Question was asked on:
There are a few causes of slowdown from 'rocketship growth'. One is saturation. This happens when a product grows to dominate its market and has no more worlds to conquer. At the same time, the marketing channels a company uses become less effective over time (as with banner ads and email marketing), which Chen calls "the law of shitty clickthroughs."
Asked on the following book summary:
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
Download and customize hundreds of business templates for free
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Companies can use different growth strategies to escape stagnation, but execs also need tools to communicate the timeframe of a strategy, decide which growth areas to prioritize, or assess the organization’s current capabilities and if they’re enough for the next growth challenge.
What is the most effective revenue model or monetization strategy for your organization? This presentation provides a comprehensive guide to tried-and-true revenue models that can be highly lucrative when used right. Use these slides to integrate sound avenues for monetization with your current value proposition, customer relationship, and operation structure.
How do you stand out and acquire customers in an increasingly oversaturated field? A strong customer acquisition strategy is more than just competing for attention. Use this Customer Acquisition deck to help get organized as you segment, prospect, qualify, and maintain high-value leads.