Kotler's Matrix is a pricing strategy framework that allows executives to assess the value of their products based on quality and price. It's a visual tool that helps in understanding where a product stands in terms of value for money. Other pricing strategy frameworks include the Price Skimming strategy, Penetration Pricing, Economy Pricing, and Value Pricing among others. Price Skimming involves setting high prices initially and then gradually lowering them over time. Penetration Pricing is the opposite, where prices are set low initially to penetrate the market and then increased. Economy Pricing involves setting the price as low as possible to attract price-sensitive customers. Value Pricing involves setting a price based on the perceived value of the product to the customer. Each of these frameworks has its own advantages and disadvantages and is suitable for different situations.
Need to improve your product pricing to maximize your profit margin? This Pricing Strategies Toolbox...
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