Can you elaborate on the concept of settlers and pioneers as explained in the book Originals?

In the book Originals, the concepts of settlers and pioneers are used to describe two different approaches to innovation. Pioneers are those who venture into unknown territories, creating new products or services. They are the first to introduce something new, but they often get stuck in their early offerings and may struggle to adapt to market changes. On the other hand, settlers are those who improve upon existing technologies or ideas. They may not be the first to market, but they observe market changes and adjust their products or services accordingly. They are more likely to make something better than the pioneers. However, being a pioneer can pay off when patented technology is involved or there are strong network effects. But in an unknown or uncertain market, there are usually disadvantages to being a pioneer.