Can you explain more the diagnosis? what should be diagnosed? suggest also trigger questions for a leadership team to start the diagnosis phase

The next strategy stages, as per Richard Rumelt's insights, should follow these steps:

1. Diagnosis: Identify and understand the problem or challenge your business is facing. This could be a decrease in sales, increased competition, or a change in market trends.

2. Guiding Policy: Develop a policy that will guide your actions to address the diagnosed problem. This policy should be in line with your business goals and values.

3. Coherent Actions: Design a set of actions that are coherent and aligned with your guiding policy. These actions should be practical, achievable, and measurable.

Remember, each stage should be treated with care to avoid a bad strategy. If a stage is not well thought out, it could lead to ineffective results.

Policies in a company are formulated through a systematic process. First, the need for a policy is identified, which can be due to a new business requirement, a change in the business environment, or a legal requirement. Next, a team or individual is assigned to draft the policy. This involves researching best practices, legal requirements, and the impact on the business. The draft policy is then reviewed by stakeholders, including management, employees, and sometimes even customers or external experts. Feedback is incorporated into the policy. Once the policy is finalized, it is communicated to all relevant parties and implemented. Finally, the policy is periodically reviewed and updated as necessary. This process ensures that the policy is relevant, effective, and aligned with the company's goals and values.