In the context of business strategy, the diagnosis phase involves identifying and understanding the key challenges or problems that the organization is facing. This could be anything from declining market share, poor customer satisfaction, or inefficient processes.
Trigger questions for a leadership team to start the diagnosis phase could include:
1. What are the most pressing issues we are currently facing?
2. Are there any noticeable patterns or trends in our performance metrics?
3. How does our performance compare to our competitors?
4. What feedback are we receiving from our customers and employees?
5. Are there any external factors impacting our business?
These questions can help the team to identify the root cause of the problems and provide a clear direction for the subsequent stages of the strategy: the guiding policy and the set of coherent actions.
Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their succ...
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