In the context of business strategy, the diagnosis phase involves identifying and understanding the key challenges or problems that the organization is facing. This could be anything from declining market share, poor customer satisfaction, or inefficient processes.

Trigger questions for a leadership team to start the diagnosis phase could include:

1. What are the most pressing issues we are currently facing?
2. Are there any noticeable patterns or trends in our performance metrics?
3. How does our performance compare to our competitors?
4. What feedback are we receiving from our customers and employees?
5. Are there any external factors impacting our business?

These questions can help the team to identify the root cause of the problems and provide a clear direction for the subsequent stages of the strategy: the guiding policy and the set of coherent actions.

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The diagnosis phase for a fertilizer organization related to the digitalization of production should cover several key areas:

1. Current State Analysis: This involves understanding the current production processes, the technology in use, and the level of digitalization already implemented.

2. Gap Analysis: Identify the gaps in the current state of digitalization. This could be in terms of technology, skills, or processes.

3. Technology Assessment: Evaluate the available digital technologies that can be used in the production process. This could include IoT, AI, machine learning, etc.

4. Risk Assessment: Identify potential risks associated with digitalization, such as cybersecurity threats, data privacy issues, and technology failure.

5. Stakeholder Analysis: Understand the needs and concerns of all stakeholders involved in the production process. This includes employees, management, customers, and suppliers.

6. Cost-Benefit Analysis: Evaluate the potential costs and benefits of digitalization. This includes the cost of technology, training, and implementation, as well as the potential benefits in terms of efficiency, productivity, and profitability.

Remember, the goal of the diagnosis phase is to gain a comprehensive understanding of the current state, identify areas for improvement, and develop a clear vision for the future state of digitalization.

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Good Strategy, Bad Strategy

Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their succ...

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