The viral coefficient, cycle time, and branching rate are key metrics in viral strategies. The viral coefficient measures how many new users an existing user generates. A viral coefficient greater than 1 indicates exponential growth. Cycle time refers to the time it takes for a user to invite others. Shorter cycle times can accelerate growth. The branching factor, or rate, refers to the number of people one person can realistically invite. These metrics together can help a company understand and optimize their viral growth strategies.
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies templat...
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