The Innovation Ambition Matrix is a framework that categorizes innovation into three levels based on the novelty of the technology and the market: Core, Adjacent, and Transformational. Core innovations involve making incremental changes to existing products for existing customers. Adjacent innovations involve taking something the company does well and applying it to a new market or introducing a new product to an existing market. Transformational innovations involve creating new products for new markets. They are the riskiest, but also offer the highest reward.
Without adequate innovation, you risk falling behind in even what you do well. So how can an organiz...
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