When Uber hits a growth ceiling, there are several strategies and tactics that can be employed to improve growth and retention:
1. Diversification: Uber can expand into new markets or introduce new services. For example, Uber has diversified into food delivery with Uber Eats and freight with Uber Freight.
2. Partnerships: Uber can form strategic partnerships with other businesses to offer more value to its customers. For example, partnering with airlines or hotels to offer seamless travel experiences.
3. Loyalty Programs: Implementing a loyalty program can increase customer retention. Customers can earn points for every ride they take, which can be redeemed for free rides or other benefits.
4. Improve Service Quality: By focusing on improving the quality of service, Uber can increase customer satisfaction and retention. This could involve better driver training, improved customer support, or enhanced app features.
5. Pricing Strategies: Uber can experiment with different pricing strategies to attract more customers. For example, offering discounts during off-peak hours.
Remember, the key is to continuously innovate and adapt to changing market conditions and customer needs.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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