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If you want more examples, in military operations, after detailed planning, the commander's intent is achieved by asking questions like 'If we do nothing else during tomorrow's mission, we must ______,' or 'The single, most important thing that we must do tomorrow is ______.'
Applying this to business situations, for instance, a product development team could set a goal like 'If we do nothing else today, we must complete the prototype of the new product.' Or a sales team could set a goal like 'The single, most important thing that we must do tomorrow is to achieve this quarter's sales target.'
In this way, each team can clearly define the most important goal and determine the actions needed to achieve it.
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One way that the military reaches its Commander's Intent for a mission after much detailed planning is asking the question, "If we do nothing else during tomorrow's mission, we must ______," or "The single, most important thing that we must do tomorrow is ______." Let's translate this prioritization exercise to a few business situations as a thought exercise.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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