Enter your email business to download and customize this presentation for free
A company that could benefit from the brand management toolkit is Crocs. Despite its initial success, Crocs experienced a significant downturn in 2008. With the help of a brand management toolkit, Crocs could analyze its brand's strengths and weaknesses, understand its target audience, and develop strategies to enhance its brand image. This could involve repositioning the brand, improving product design, or launching targeted marketing campaigns. Ultimately, effective brand management could help Crocs regain its popularity and increase its profitability.
Question was asked on:
Think about the funky shoe brand Crocs - how did these holed, foam clogs go from an internet meme to become one of the most popular brands in 2021? While Crocs' iconic shoe was released in 2002 and seen as a major growth stock by the time of its IPO in 2007, it was largely written off as a fad by 2008 and its stock plunged from $69 to $1 after it lost over $185 million in profit during the recession.
Asked on the following presentation:
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
Download 8 out of 34 slides
Enter your email business to download and customize this presentation for free
Download full presentation
Quarterly
Commercial use allowed. View other plans
