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Apple Inc. is a great example of a brand that successfully uses its personality traits to connect with its customers. Apple's brand personality is about lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams, and aspirations. It's about simplicity and removing complexity from people's lives. It's about being a really humanistic company with a heartfelt connection with its customers.
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Your brand personality represents the human-like characteristics, such as being fun, professional, or innovative. This aspect of your brand influences how people perceive and connect with your brand. A tool that branding professionals like to use to define this personality is the Tone of Voice chart, which visually breaks down each personality trait from one extreme to the other, for example, "casual" versus "formal".
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What are the tactics that brands can utilize to effectively win over customers? Explore all facets of brand strategies with this presentation template...
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