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Shell, the multinational oil company, is a prime example of a company that has successfully used scenario planning. In the 1970s, Shell began to use scenario planning to anticipate potential challenges and changes in the global oil market. This allowed them to foresee and prepare for the 1973 oil crisis, which caught many other companies off guard. As a result, Shell was able to navigate the crisis more effectively than its competitors.
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Follow along as we dive into a variety of factors that impact businesses and their corresponding frameworks for macro environment analysis. We will examine all components of PESTEL (or sometimes also spelled PESTLE), value chain analysis, risk management, and scenario planning. And if any of these terms sound foreign to you, there will also be real-life case studies to make them make sense.
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How to respond to the current economic shifts of tariffs and geopolitical changes? Use this Macro Environment Analysis deck to examine the frameworks ...
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