Apple Inc. is a great example of a company that effectively uses data visualization to understand its revenue streams. They use data visualization to break down their revenue streams into categories such as product sales, services, and other income. This allows them to see which areas are performing well and which areas need improvement. They can also see trends over time and make informed decisions about future products and services.
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From there, viewers can explore and understand the origin of each revenue stream in more granular detail. Such as the revenue split between newer and previous generations of the main product line, by dollar amount or by percentage. Are consumers fervently chasing the newest gadgets, or are they more frugally drawn to the older versions? Continue to zoom into other revenue streams, and more information can be found about digital purchases, subscriptions, and accessory products.
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