Can you provide a real-world example of a company that successful

I'm sorry, but the content provided does not contain specific examples of companies that have used a Customer Value Map to find their intended niche in the market. However, many companies use similar strategies to understand their position in the market and adjust their offerings accordingly.

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Now lets bridge market perceptions with what a business actually has to offer. A simple way to visualize where your company offerings fall in the marketplace is with a Customer Value Map. The map compares a company or a particular product's relative price with its relative satisfaction. Offerings that fall on the fair value line have price points that correspond to a generally accepted level of satisfaction and quality. They give neither too much nor too little. Plot where your main business competitors fall on this map and where you want your business to be, that is, the intended niche. (Slide 5)

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Go-to-Market Strategy (Part 2)

How to introduce a new product to the most promising market? With a solid go to market strategy on deck, make sure the resources and hard work spent o...

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