One example of a product that failed to achieve Product-Market Fit is the Google Glass. Google introduced this product with much fanfare, but it failed to resonate with the target market. The product was seen as too expensive, not particularly useful in everyday life, and raised privacy concerns. As a result, Google had to stop the production of Google Glass in 2015, which was a significant setback for the company. However, Google learned from this failure and has since been more careful in understanding the needs and wants of their target market before launching new products.
How to introduce a new product to the most promising market? With a solid go to market strategy on d...
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