One example of a successful ABM campaign is the one implemented by Adobe for their Marketing Cloud product. Adobe identified their top target accounts and created personalized experiences for each account. They used a mix of digital and offline channels to engage with the stakeholders. They created personalized content addressing the specific needs and concerns of each stakeholder. This approach resulted in a significant increase in engagement and revenue from these accounts.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
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