A real-world example of a successful implementation of the 'How Might We' tool in a business strategy is the case of Procter & Gamble (P&G). P&G used the 'How Might We' approach to reframe their problem of increasing sales of their detergent product, Tide. They reframed the problem as an opportunity: 'How might we make washing clothes easier?' This led to the invention of Tide Pods, a single-use laundry detergent product, which significantly increased their sales and market share.
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