While this presentation does not provide specific case studies, the effectiveness of Key Account Management (KAM) can be demonstrated through various metrics such as customer retention rates, customer satisfaction scores, and the value of accounts at risk. KAMs can use these metrics to identify areas for improvement and to track the value of their key accounts. However, for specific case studies demonstrating the effectiveness of KAM, you may need to refer to academic journals or industry reports.
Asked on the following presentation:
Need to better retain your biggest customers and maximize their values? Use our Key Account Management presentation for the top tools to manage the ac...
Voila! You can now download this presentation
Download
Question was asked on:
As KAMs know, onboarding an enterprise client is an important process. Managers can survey clients as to their satisfaction scores to assess where improvements can be made. The accounts and MRR at risk help Managers determine where the most value is at stake. Accounts at risk are listed by importance and the length of time they're in the queue, though managers can edit this to whatever quantifiable KPI is best to track their client's risk level. (Slide 24)
Ask another question
