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Steve Jobs, the co-founder of Apple Inc., was known for his effective use of comparisons and visual cues in his presentations. He would often compare Apple's products to everyday objects to help the audience understand their functionality and design. For instance, when introducing the MacBook Air, he compared it to an envelope, visually demonstrating its thinness by sliding it into one.
Another example is TED Talks, where speakers often use visual aids and comparisons to make complex topics more understandable. For instance, Bill Gates released mosquitoes into the audience to emphasize the threat of malaria.
In the business world, companies like IKEA use comparisons in their marketing strategies. They compare their affordable prices with those of high-end brands to highlight their value proposition.
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Dale Carnegie, author of How to Win Friends & Influence People wrote a lesser-known book aimed explicitly at public speakers. Though the book was writ...
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Use comparisons: if you're talking about a very large building, say it is as large as two US Capitol buildings stacked atop each other. Avoid technical terms: this is particularly important if you are a lawyer, doctor, engineer or from some other profession that tends to use a lot of jargon that is meaningless to the general public. Make sure what you are trying to explain is very clear in your own mind. Use visual cues, such as illustrations or exhibits, if appropriate; if not, paint a mental picture of the scene or object you are trying to describe. Restate your big ideas (but not repetitively, use different phrasing and examples). Use concrete examples: if you are describing how much money professional athletes can make, cite how much specific well-known individuals earn in a year. Don't try to cover too many points; your audience will get lost. Close with a brief summary of your main points.
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