Can you provide insights into how "The Lean Startup" has influenced corporate strategies or business models?

Yes, there are several companies that have successfully implemented the "testing while designing" practice as outlined in "The Lean Startup". For instance, Dropbox, a cloud storage company, used this approach to validate their product concept before fully developing it. They released a simple video demonstrating how the product would work, which generated significant interest and validated the need for such a product. Similarly, Zappos, an online shoe retailer, started by posting pictures of shoes online to see if people were willing to buy shoes online before investing in inventory.

A small business can use the "testing while designing" approach to grow by continuously refining their product or service based on customer feedback. This method ensures that the final product or service meets the direct needs of the customers, increasing its chances of success. Furthermore, this approach can help build an audience for the product or service even before it's launched, as it validates the business's vision based on actual customer needs and preferences.