While specific company names are not disclosed, many businesses across various industries use waterfall charts for budget planning. For instance, a retail company might use a waterfall chart to track its budget variance, starting with the initial budget, then showing changes due to sales, expenses, and other factors, ending with the actual result. Similarly, a manufacturing company might use it to visualize the cost components and their variances in the production process. These charts help businesses identify significant contributors to budget deviations and take corrective actions.

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Some alternative methods to variance analysis in budget planning include zero-based budgeting, where every expense must be justified for each new period, and flexible budgeting, which adjusts to changes in volume and activity. Another method is incremental budgeting, which uses the previous period's budget as a base and adjusts for future predictions. There's also activity-based budgeting, which allocates costs to individual activities based on their use of resources.

Global companies like Apple or Google can utilize waterfall charts in their budget planning to highlight deviations by using them to understand the total impact of the difference between the budget and the actual spending, also known as variance analysis. This method presents results in an orderly way and emphasizes deviations. The focus on variance is what sets waterfall charts apart from typical bar charts. The columns in the chart can be color-coded so users can easily distinguish priority or risk levels for each category.

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