Can you provide real-world examples of companies that have effectively used a marketing dashboard to improve their return on investment?

Some alternative strategies to track ROI gained over a period apart from using a marketing dashboard include:

1. Using a CRM system: CRM systems can track sales and customer interactions, which can be used to calculate ROI.

2. Manual tracking: This involves keeping records of all marketing expenses and revenues and calculating ROI manually. This can be time-consuming but can provide a detailed understanding of ROI.

3. Using analytics tools: Tools like Google Analytics can track website traffic and conversions, which can be used to calculate ROI.

4. Using financial software: Financial software can track revenues and expenses, which can be used to calculate ROI.

Global companies like Apple and Google can utilize a marketing dashboard to track their budget vs actual spent by customizing the dashboard to fit their specific needs. They can break down the budget across different parameters such as region, country, media, and marketing channels. The dashboard can then compare the percent used across these fields. This allows them to see where their budget is being spent and how it compares to their actual spending. It also helps in tracking the ROI gained over any period, thus enabling them to make informed decisions about their marketing strategies.