Chapter Three emphasizes the importance of aligning financial objectives with the strategic planning of a business. It suggests that the scorecard should narrate the strategy, beginning with long-term financial goals. These goals should then be connected to a series of actions involving financial processes, customers, internal processes, and lastly, employees and systems. The ultimate aim is to achieve the desired long-term economic performance.

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Chapter Three covers in detail how the Financial Perspective should operate. The reader is encouraged to link their financial objectives to the strategic planning of the business. The scorecard should tell the story of the strategy, starting with the long-term financial objectives, and linking them to the sequence of actions that must be taken with financial processes, customers, internal processes, and finally, employees and systems to deliver the desired long-run economic performance.

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The Balanced Scorecard

The Balanced Scorecard believes that business leaders often times fail to connect the necessary strategy with the appropriate action or tactic. The b...

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