Chapter Three emphasizes the importance of aligning financial objectives with the strategic planning of a business. It suggests that the scorecard should narrate the strategy, beginning with long-term financial goals. These goals should then be connected to a series of actions involving financial processes, customers, internal processes, and lastly, employees and systems. The ultimate aim is to achieve the desired long-term economic performance.

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The Balanced Scorecard

The Balanced Scorecard believes that business leaders often times fail to connect the necessary strategy with the appropriate action or tactic. The b...

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Chapter Three covers in detail how the Financial Perspective should operate. The reader is encouraged to link their financial objectives to the strategic planning of the business. The scorecard should tell the story of the strategy, starting with the long-term financial objectives, and linking them to the sequence of actions that must be taken with financial processes, customers, internal processes, and finally, employees and systems to deliver the desired long-run economic performance.

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A small business can use the key topics covered in "The Balanced Scorecard" to improve their financial planning and strategic alignment by implementing the principles of the Balanced Scorecard. This involves translating the company's vision and strategy into a coherent set of performance measures. The scorecard should tell the story of the strategy, starting with the long-term financial objectives, and linking them to the sequence of actions that must be taken with financial processes, customers, internal processes, and finally, employees and systems to deliver the desired long-run economic performance. This approach ensures that all aspects of the business are aligned with the overall strategy and objectives, leading to improved financial planning and strategic alignment.

A manufacturing company can apply the financial perspective of the Balanced Scorecard by linking their financial objectives to their strategic planning. This involves setting long-term financial goals and identifying the necessary actions to achieve these goals. These actions could include improving financial processes, enhancing customer relationships, optimizing internal processes, and developing employees and systems. By doing so, the company can ensure that all aspects of the business are aligned with the financial objectives, leading to improved economic performance in the long run.

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