Chapter Three emphasizes the importance of aligning financial objectives with the strategic planning of a business. It suggests that the scorecard should narrate the strategy, beginning with long-term financial goals. These goals should then be connected to a series of actions involving financial processes, customers, internal processes, and lastly, employees and systems. The ultimate aim is to achieve the desired long-term economic performance.

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The Balanced Scorecard

The Balanced Scorecard believes that business leaders often times fail to connect the necessary stra...

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