A vision for a company could be: "To be the world's most customer-centric company, where customers can find and discover anything they might want to buy online."

A mission for the same company could be: "We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience."

Remember, a vision statement focuses on the company's future and where it's projected to go, while a mission statement focuses on the present and what the company does.

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The Art of War

The Art of War was written by a Chinese general named Sun Tzu more than 2,500 years ago. Revered for...

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