A vision for a company could be: "To be the world's most customer-centric company, where customers can find and discover anything they might want to buy online."

A mission for the same company could be: "We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience."

Remember, a vision statement focuses on the company's future and where it's projected to go, while a mission statement focuses on the present and what the company does.

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The Art of War

The Art of War was written by a Chinese general named Sun Tzu more than 2,500 years ago. Revered for its practical advice on warfare, the lessons here...

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A good leader cares about his followers but understands that there is a fine line between caring and enabling. When men know that their general cares, they respect him and the overall efforts of what they are trying to accomplish. But when a leader becomes more concerned with the troop's favor than the campaign itself, the results are destructive. Men become complacent, lose their motivation, and their commitment wanes.

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The three characteristics of a good leader, as inferred from the text, are:

1. Empathy: A good leader cares about his followers. This shows that they value their team and their well-being.

2. Balance: A good leader understands the fine line between caring and enabling. They know when to step in and when to let their team learn from their mistakes.

3. Focus: A good leader does not lose sight of the overall goal. They ensure that the team's efforts are aligned with the campaign's objectives, preventing complacency and loss of motivation.

These characteristics are not explicitly located in the text but are inferred from the overall message.

The leadership theories in The Art of War challenge existing paradigms in management by emphasizing the importance of understanding and adapting to changing circumstances, the value of strategic planning, and the need for leaders to care for their followers while maintaining a focus on the overall objectives. These concepts challenge the traditional top-down, command-and-control style of management, advocating instead for a more flexible, empathetic, and strategic approach.

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