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Cherry picking refers to the strategy where a company selects and acquires specific elements from another company's product or service, often to gain a competitive advantage. Here are a few more examples:
1. Google cherry-picked the idea of web-based email from Hotmail and created Gmail, which now has a massive user base.
2. Facebook cherry-picked the "Stories" feature from Snapchat and integrated it into its own platform, which significantly increased user engagement.
3. Amazon cherry-picked the concept of online book selling from smaller online retailers and expanded it to become the world's largest online marketplace.
Remember, while cherry picking can lead to success, it's important to ensure that the selected elements align with your company's vision and capabilities.
Question was asked on:
This is when a company, usually a smaller one, focuses its resources to acquire a small network from another company. An example is how Airbnb snatched Craigslist's shared-rooms idea and made an entire product with it. In this instance David (Airbnb) was the cherry picker; Goliath (Craigslist) couldn't defend all of his networks. By the time Craigslist stopped Airbnb from its ability to redirect its users, Airbnb had already built its atomic network.
Asked on the following book summary:
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
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