3D models can significantly enhance the visual appeal of a presentation by providing a more realistic and detailed view of the subject matter. They allow the audience to better visualize and understand the concept being presented, as they can see it from different angles and perspectives. This can make the presentation more engaging and memorable, increasing the chances of winning the customer.
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According to Concept Design, the 3D model presentation is more compelling to a prospect than viewing a 2D drawing because the more realistic picture of a 3D model stays in the brain for a longer period of time. "The better the impression the greater is the chance of winning the customer," the studio's website states.