A brand positioning strategy can be adapted to changes in the market by first understanding the current brand position using tools like brand perceptual maps. This helps in identifying the brand's position against competitors in terms of price and quality. Once this is understood, the brand management process can be continued to plan and implement new programs that align with the changes in the market. Performance should be measured regularly to ensure the strategy is working and adjustments should be made as necessary to sustain brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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