How can a brand positioning strategy be adapted to changes in the

A brand positioning strategy can be adapted to changes in the market by first understanding the current brand position using tools like brand perceptual maps. This helps in identifying the brand's position against competitors in terms of price and quality. Once this is understood, the brand management process can be continued to plan and implement new programs that align with the changes in the market. Performance should be measured regularly to ensure the strategy is working and adjustments should be made as necessary to sustain brand equity.

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A brand positioning model defines your competitive advantages, audience needs, defendable strengths, and core brand values. (Slide 3) Use brand perceptual maps to plot how your company's brand positions against competitors, especially when it comes to price and quality. (Slide 7) After you have a solid grasp of your brand position, continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity. (Slide 12-14)

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Brand Positioning Strategy

Does your company still struggle with the best way to communicate your value to consumers? An effective brand positioning strategy can set you apart f...

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