A brand positioning strategy can help communicate a company's value to consumers by clearly defining the company's competitive advantages, audience needs, defendable strengths, and core brand values. It allows the company to plot its position against competitors, especially in terms of price and quality. This understanding can then be used to plan and implement new programs, measure performance, and sustain brand equity.
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Does your company still struggle with the best way to communicate your value to consumers? An effective brand positioning strategy can set you apart f...
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A brand positioning model defines your competitive advantages, audience needs, defendable strengths, and core brand values. (Slide 3) Use brand perceptual maps to plot how your company's brand positions against competitors, especially when it comes to price and quality. (Slide 7) After you have a solid grasp of your brand position, continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity. (Slide 12-14)