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A business can avoid giving the impression that they don't have enough paying clients through their invoice design by maintaining a balance between professionalism and aesthetics. The invoice should look good, but not overly playful or designful, as it could cheapen the service and make it look unprofessional. The client should not get the impression that the business spends too much time on invoice design due to lack of enough paying clients. A good-looking invoice signals that the business is legitimate and consistently gets work.
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On the first point: You want your invoices to look good, but you don't want to make them designful to the point where they're too playful, as it could cheapen your service and make it look unprofessional. For instance, you don't want your client to think you spend too much time on your invoice design because you don't have enough paying clients! By contrast, having good-looking invoice signals that your business is legitimate and that you get consistent work, even if is actually your first time.
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