A business can effectively add or subtract elements to enhance its brand by first understanding its origin, purpose, and vision. It should identify the trends it is riding and study them carefully to ensure they align with the business. The business should also understand its competitive landscape and what makes it unique. It should then decide what elements to add or subtract based on these insights. For instance, if a certain aspect of the business does not align with its vision or purpose, it may be beneficial to subtract it. On the other hand, if adding a certain element could help the business ride a current trend or enhance its uniqueness, it may be beneficial to add it.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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