A business can ensure it fulfills its promise to its customers by clearly understanding its origin, purpose, and vision. It should be aware of the current or future trends that it is riding and should study them carefully to ensure they align with the business. The business should also understand its competitive landscape and what makes it unique. It should know when to add or subtract elements from its offerings. Lastly, it should identify its brand loyalists and find ways to engage them.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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