How can a business ensure its tag lines and other messaging infor

A business can ensure its tag lines and other messaging inform its marketing strategy by developing a clear brand statement that summarizes who they are and how they serve their audiences. This can be done by identifying their unique selling proposition (USP), which explains what makes them unique and why people should care about those traits. Once this is determined, they can develop their brand statements, tag lines, and other messaging. Additionally, they should identify their business objectives and develop customer personas to better understand their target audience.

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Develop a brand statement that summarizes who you are – understand who you are and how you serve your audiences. An easy way to summarize this is by creating a brand statement. Consider Starbucks' brand definition, as an example: "To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time." Identify your unique selling proposition (USP) – here, you need to explain what makes you unique and why should people care about those traits. Once you've determined this, you can develop your brand statements, tag lines and other messaging that inform your marketing strategy. Identify your business objectives – business objectives are goals your company needs to hit to be successful. Every goal your team sets needs to contribute back to these objectives. Develop customer personas – identify your target audience – the group of people who are most likely to purchase your product or service. To learn more about them, survey current customers, dig into Google Analytic...

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Marketing Communications

Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications d...

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