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A business can ensure that its brand community is engaged and contributing to the brand's success by understanding its brand's origin, purpose, and vision. It should be aware of the current or future trends that the business is riding. The business should also identify its top competitors and what makes it unique. It's important to know when to add or subtract elements from the brand. Lastly, the business should identify its brand loyalists and find ways for them to contribute to the brand's success.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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Origin — Do you know who your business is? And can you say with confidence where your business has the most credibility? Purpose — You should be prepared to say what your purpose is in 12 words or less! Vision — Do you know and understand what your brand vision is? Be prepared to paint a clear picture of the future of your business. Riding Waves — Do you know what current or future wave your business is riding? Take some time to list the trends that will power your success, and study each carefully to make sure they match your business. Your Brandscape — Who are your top competitors, and how do they rank? The Only ___ That ___ — Brainstorm and decide what makes your business the "best and only" one to fulfill the promise or deliver the best experience? Complete the sentence: Our brand is the only ___ that ______. Add or Subtract — Less really is more. Know when to add, and when to subtract. Find Brand Loyalists — Who is in your brand community? How can you find ways for them to contrib...
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