A business can ensure that its brand community is engaged and contributing to the brand's success by understanding its brand's origin, purpose, and vision. It should be aware of the current or future trends that the business is riding. The business should also identify its top competitors and what makes it unique. It's important to know when to add or subtract elements from the brand. Lastly, the business should identify its brand loyalists and find ways for them to contribute to the brand's success.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary