A business can ensure that its brand community is loyal and engaged by understanding its brand's origin and vision, and communicating these effectively to the community. It should also identify and ride current or future trends that match the business. The business should know its top competitors and what makes it unique in the market. It should also know when to add or subtract elements from its brand. Lastly, it should identify its brand loyalists and find ways for them to contribute to the brand community.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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