A business can learn more about its current customers by developing customer personas. This involves identifying the target audience, which is the group of people most likely to purchase the product or service. To learn more about them, the business can survey current customers, dig into Google Analytics, or use other market research methods. This will help the business understand their customers' needs, preferences, and behaviors, which can inform their marketing strategy and business objectives.
Convey your business message to the desired market effectively with an integrated marketing communic...
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