A business can leverage its brand loyalists to contribute to its growth by engaging them in various ways. This can include creating a loyalty program, encouraging them to share their positive experiences with the brand on social media, involving them in product development or improvement processes, and asking for their feedback on new initiatives. Brand loyalists can also be leveraged through referral programs, where they are incentivized to bring new customers to the business.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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