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A business can maintain its competitive advantage while delivering better value at a lower price by adopting a Value-Based Management approach. This involves maximizing shareholder value and establishing a competitive position through the strategic triangle (3C's). This concept is based on the idea that competitive advantage is defined by the ability to deliver better value to customers at a lower price than competitors.
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Use this slide for Value-Based Management (VBM) – the management philosophy and approach that allows and supports maximum value creation in businesses, normally the maximization of shareholder value. The strategic triangle (3C's) allows you to establish the competitive position of the venture. It's based on the idea that competitive advantage is defined by the ability to deliver better value to customers at a lower price than competitors.
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