A business can prepare to state its purpose in 12 words or less by first clearly understanding its core values, mission, and vision. It should then condense these elements into a concise statement that accurately represents its purpose. This may involve brainstorming sessions, consultation with stakeholders, and refining the statement until it is succinct yet meaningful.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary